Hi, I’m Sam – a designer by trade, an artist at heart, and a big believer that good design should make people feel something (even if it’s just a smile).

After graduating from Central St. Martins with a degree in Graphic Design, I was lucky enough to win a D&AD award for a brand identity I created for Marks & Spencer – a career highlight that still makes me smile.

Over the past 25 years, I’ve worked with some fantastic clients including Virgin Atlantic, Virgin Mobile, Eurostar, thetrainline.com, and Royal Mail (to name just a few). My work spans branding, design, and a bit of everything in between.

When I’m not knee-deep in design projects, I love experimenting with illustrative, interactive art. My "Outside The..." series is a perfect example of where I let loose and just have fun with the creative process.

This space is a mix of the professional and the playful – much like me.